Boston School of Herbal Studies

BSHS Brand Redesign

The School of Herbal Studies (BSHS) is a herbal school in Arlington, MA. My process includes three stages: Discovery, current visual audit, competitor analysis, stakeholder survey, elicit insights, and recommendations. During the Envision phase, create a mood board, brainstorm, sketch concepts, and finalize the brand identity. The final phase is Expression, which includes applying design and ensuring consistency across the process. The ultimate goal is to differentiate its brand from the competitors through memorable designs. Although this is a student project, BSHS has shown interest in implementing my design in the near future.

Overview

Services

Brand redesign, Website design, Marketing communication, Environmental graphic

Client

BSHS, School project

Project Link

Souper Roll Up Cafe

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[ The four seasons of a herb circle served as inspiration for these colors ]

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I personally had experienced some anxiety during the admission process. Admission anxiety is caused by a variety of circumstances, one of which is the admissions process itself. When it comes time to apply to college, students confront a myriad of obstacles, including the fact that practically every college has a unique application process, procedures, and requirements.

Many students apply to several colleges. The checklist image depicts if a student is going to apply to one college.