Justin Liu
Overviewproject brief Researchmood board Designsketches brand identity website design coffee book swag environmental

BSHS

OVERVIEW
Museum of Bowling is a brand identity concept that communicates a sense of excitement and energy while including historical facts but maintaining a contemporary feel in style.

The goal of this project was to position a company, a brand - Museum of Bowling (Fiction). From marketing products, to websites, and print design, all have to have a well-thought-out brand identity. That does not mean a simple, memorable mark. It's a well-planned system of words, images, and actions that work together and show what's does this brand stand for.
project highlights
Brand Identity
Website Design
Print Design
Environmental Design
Research
Fun fact, before this project, I may have only played bowling once in my life. I learned all the facts about bowling through my research, the rules, the symbols, the different pins, and the historical culture behind it. All of these learning and documenting the mood board definitely have made this project more fun.
  • History: The earliest known back to ancient Egypt. This sport has formed many different variations. Traditional ten-pin bowling, nine-pin bowling, candle pin bowling, duck pin bowling, and five-pin bowling are all different ways to play the game.
  • Words: Lanes, scores, strike, spare, split, pins, forms, competition, hall of fame, 300 points.
  • Symbols: lines, three holes , strike symbols , spares, circles, pins, pin reset, sound, white pin with red stripes,
Sketch
Based on my mood board research, I was almost obsessed with the lines, forms, and circles. I did many sketches, and all were based on the research. Unfortunately, the final logo did not come from any of the below sketches. Scroll down to find out why.
sketch 1/2
sketch 2/2
As I thought I was getting close to the final logo and bringing color to them. The color choice was inspired by the colors of the bowling sport. Red, yellow, and blue. I was asking for feedback from friends, mentors, and professors. I realized that I was still not there yet.

I got frustrated with all my designs, so I decided to take a break from them and come back later.

When I came back, I realized all of these designs seem too busy, so I started thinking may all of these just don't really work. I made a final call.

I decided to design a new one, a simple but better one.
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FINAL LOGO
The final logo uses two simple circles to form a memorable and fun logo. It uses Yellow as the primary color, representing the energetic bowling sport, and using red as the secondary color, and blue as the tertiary color.

Corporate identity
Website DESIGN
BOOK COVER SERIES
SWAG
ENVIRONMENTAL
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